What patients and healthcare providers don’t know about Manufacturer PSPs

Closing the gap: Why patients and healthcare providers don’t know about Manufacturer PSP’s (patient support programs), and how to increase their visibility

November 4, 2025

Pharmaceutical companies make sizable investments into Patient Support Programs (PSPs) because they can help people start therapy faster, stay adherent longer, and access important supportive resources beyond just their medication.

But here’s a reality check:

• Only 20% of patients are aware that these support resources exist.1
• 40% of providers say they are “very aware” of them.2
• And even when patients do know about them, enrollment is often slow, frustrating, or incomplete.

As a result, PSPs often don’t connect with patients early enough to make a difference.

The Root of the Awareness Problem: Invisible PSPs Create Missed Opportunities

When a patient receives a new prescription, there’s a small window where they are: highly motivated to start treatment, looking for guidance and support, making decisions about how, when, or if they will follow through with the treatment.

If a PSP isn’t visible at this moment, that window closes quickly. That typically leads to delays in starting therapy, higher abandonment rates, and less likelihood that patients will continue to be engaged with the PSP across their therapy journey.

So why do so many PSPs remain invisible? From our work with pharma brands, we see three primary reasons PSP awareness lags:

1. Reliance on healthcare providers as the gatekeepers – many programs depend on busy providers to explain and enroll patients when they are already overburdened and short on time.
2. Fragmented program touch points – multiple portals, phone numbers, and specific apps make it hard for patients to navigate the patient support and financial resources available to them.
3. Lack of consumer-style marketing – PSPs are often marketed like clinical tools, not as intuitive, user-friendly experiences people want to use.

How to Fix the Awareness Gap: 4 Steps

Here’s what we have found works for increasing PSP awareness, engagement, and effectiveness:

1. Meet Patients Where They Are
   1. Leverage digital tools that can connect with patients immediately after a prescription is written, not days later. This can include automated outreach, integration with specialty pharmacies, and omnichannel engagement (SMS, email, in-app).
2. Simplify the Onboarding Experience
   1. Enrollment should take less than 3 minutes. The faster and easier it is, the more likely patients will complete it and use the program.
3. Think Like a Consumer Brand
   1. Netflix doesn’t wait for you to find it. The streaming service recommends content before you even ask and in a personalized way based on the data it has about you. PSPs should work the same way; delivering personalized, relevant content the moment a patient joins.
4. Integrate All Support in One Place
   1. One login, one platform, all resources – financial assistance, medication reminders, educational content, and provider messaging.

How Redi Health Can Help

Redi Health is working with pharmaceutical companies to design and build patient support programs that reinforce the 4 steps to “Close the Awareness Gap”. The co-built PSP drives deeper ongoing engagement, rather than a one-time onboarding. 

Consider the real-world results Redi is helping our clients achieve:

• 33% more patients enroll in PSPs monthly
• 66% of the messages brands send to patients are opened
• 5 interactions per patient every week
• 61% of patients sustain their therapy at 6 months
• 27% increase in prescription fills. vs patients not on Redi

Let’s work together to bridge this gap and help patients access their medications, financial assistance, and supporting materials so they can thrive their entire treatment journey.

Sources:

1. Less Than One In Five Patients Are Aware Of Services Available To Them, Accenture
2. Lack of Awareness Limiting Use of Patient Services, Accenture